Executive producers Priyanka Chopra Jonas, Mindy Kaling, and Dev Patel are lending their star power to global impact campaign #StandWithHer, inspired by director Nisha Pahuja’s Oscar-nominated documentary To Kill a Tiger.

According to a report in Variety, the New York City campaign was scheduled to be launched on March 12 to prevent gender-based violence worldwide through a partnership between Pahuja and NGOs Equality Now, Equimundo and MenEngage Alliance.