In 2015, it was the bilingual, Baahubali: The Beginning, featuring Rana Daggubati, which made the Hindi film audience wake up to the potential of the south movie industry. The pan-India popularity of south films has only grown since, with the last two years witnessing a surge. Telugu actor Daggubati, who is gearing up to woo OTT audience with his Hindi-Telugu offering Rana Naidu, says viewers are hungry to explore new content, irrespective of the language. “The audiences want variety. It doesn’t matter where it comes from. Thanks to OTT platforms and social media, everything is much more connected,” says the actor, who teams up with star-uncle Venkatesh for the Netflix series.

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