In the post-Covid world, as societies reclaim their freedoms and privileges, one activity that has often remained an indulgence is going to the movies. Amidst the excitement of regaining this cinematic experience, one prominent individual took to social media to express his frustration over the underwhelming and overpriced experiences at different movie halls. Rohan Joshi, YouTube and A.I.B co-founder, vented on Instagram about the subpar experiences he encountered despite spending exorbitant amounts on movie tickets.

The resurgence of moviegoing has also highlighted issues within the industry, particularly regarding the accessibility and quality of the experience. Rohan Joshi posted a publicized rant about the state of movie theaters and their pricing strategies in Mumbai. His revelations about spending thousands of rupees for lackluster experiences resonated with moviegoers across the city.