Updated On: 13 July, 2020 07:04 AM IST | Mumbai | Sonia Lulla
set to present their labour of love, Bhoomi, as part of their newly launched record label, Merchant brothers Salim, Sulaiman on creating music devoid of commercial tropes

Salim-Sulaiman Merchant
A sense of agitation is making itself evident in the Bollywood music industry. It began with disregard for the trend of rehashing old ditties — with some original composers even threatening to take legal action against those meddling with their compositions — and extended to expressing disdain over creative calls being taken by the men in suits running record companies. However, the disquiet is paving the way for something great. Weeks after revered musician Amit Trivedi vowed to celebrate music that appeases his heart with his label, AT Azaad, composers Salim-Sulaiman have launched Merchant Records, which will also celebrate talent that is discredited by Bollywood.
"We have been making non-film music, and collaborating with artistes from India, America and UK for a while. We want to continue to do so; take the back-seat as composers and bring new talent [to the fore]," says Salim, adding that the label's first release, Mangi duaein will feature Raghav Chaitanya, who "didn't get a chance in the past due to the mafia labels".