Barring `Pathaan`, Hindi films have struggled at the box office in the past year. With some of the biggest stars failing to get audiences to the theatre, questions have been raised on the content delivered by the Hindi film industry. In the first quarter of 2023, only `Pathaan` and `Tu Jhoothi Main Makkaar` have crossed Rs 100 crore at the box office. 

Superstar Salman Khan who made a cameo appearance in `Pathaan` was speaking to the media at the press conference for Filmfare Awards 2023. At the conference, he was questioned about the under performance of Hindi films at the box office. "I have been hearing this for a very long time that our Hindi films are not working. Kharab picture banaoge toh kaise chalegi (If you make bad films, how will it work?)," he said.