Salman Khan took to his social media announcing the new title of his upcoming home venture, LoveYatri which was earlier titled as Loveratri. The actor shared the news along with a catchy look poster featuring Aayush Sharma and Warina Hussain's blooming chemistry. Sharing the news Salman Khan tweeted, "This is not a spelling mistake... #loveyatri #lovetakesover... [sic]"

Sources close to the development share, "Taking into consideration the concerns from the Censor Board and sensitivity of Karni Sena towards the title of the film, the makers decided to release the film as LoveYatri."