In an exclusive conversation with mid-day, advocate, and Bigg Boss 17 fame Sana Raees Khan opened up about the rising wave of legal battles surrounding celebrity personality rights, including ongoing matters involving Raveena Tandon, Rupali Ganguly, Shilpa Shetty, and more. With AI-driven impersonation and digital misuse growing at an alarming pace, she discussed why identity protection has become a non-negotiable necessity for public figures.

On the growing number of personality-rights petitions

Sana Raees Khan emphasised that a celebrity’s identity is undeniably their intellectual property, one that cannot be commercially exploited without explicit permission. “In an age where AI can replicate faces, voices and expressions within seconds, protecting personality rights is no longer a luxury—it is a legal necessity,” she asserted. She welcomed the judiciary’s increasingly strict stance, calling it a vital step towards safeguarding dignity, brand value and creative legacy.