Over the years, several A-list celebrities have approached the courts to safeguard their personal and publicity rights. From Aishwarya Rai and Asha Bhosle to Suniel Shetty, many stars have moved the High Court to prevent the misuse of their identity for others’ professional or personal gain. Joining the list is actress Shilpa Shetty Kundra, whose advocate has argued that the unauthorised commercial exploitation of her identity is an outright assault on her reputation.

Shilpa Shetty seeks protection of personality rights

The actress has filed a suit in the Bombay High Court seeking protection of her personality rights. The suit, we learn, names several websites that allegedly used her pictures illegally for promotional activities. Additionally, morphed images and videos of her have also come under scrutiny. There are 27 known defendants, while the unknown ones are covered under “John Doe” categories, running into hundreds.