At one point in our interview, Aamir Khan candidly says, “I’m not known for my practicality.” We’d disagree. After all, the actor and producer is one of the sharpest business minds in the Indian film industry. That explains why the industry is looking to him as he tries what could well be a gamble with his upcoming release, Sitaare Zameen Par. 

Khan has announced that the slice-of-life film, directed by RS Prasanna, won’t be available on OTT after its theatrical release, defying the current business model of the industry. 

To some, it’s a risky move. To him, it’s a matter of loyalty. “I’m a loyalist of cinema. I have reached here because of theatres, and I won’t turn my back on them. Secondly, I have faith in my audience. We keep saying that the audience doesn’t come to theatres. It’s common sense that I cannot sell the same thing twice. That’s why I am coming only in theatres,” explains Khan, while also refuting rumours that he is opting for a pay-per-view model on YouTube for the film.