On the heels of the release of her latest single ‘Aise Na They’, artist and producer Sona Mohapatra makes her debut appearance on the Times Square Billboard in New York. As part of this feat, she has been handpicked for the Spotify EQUAL campaign and will lead the Indian leg of the global campaign for the entire month of July. Her single will feature all this month on the EQUAL playlist as she joins other global artists such as are Meryl (France), Bowklylion (Thailand), Nadin Amizah (Indonesia) and Anikv (Russia) from the roster of Paris-based leading independent digital music distribution and artist services company, Believe.

The track ‘Aise Na They’ has been composed by Ram Sampath with lyrics by Amitabh Bhattacharya and distributed by Paris-based music distribution and marketing service Believe. The song’s narrative revolves around a relationship that has lost its fizz, but a sense of optimism is infused in the track through the lovely sound of the hills with pop-rock blended with ethereal flutes & tingling mandolins.