In a sea of endless content, what will eventually sail? Originality, says screenwriter Niren Bhatt, who has penned some of the biggest successes of recent time, including Stree 2 and Munjya.

Bhatt, who has been the chief writing architect of Maddock Horror Comedy Universe, says there is a crisis that has gripped the writing community of the Hindi film industry. "There are two pictures-- one is very bleak; all writers are struggling; this is the worst time for writers in the industry but then it`s up to you how to navigate," Bhatt said at the seventh edition of Indian Screenwriters Conference (ISC), hosted by the Screenwriters Association of India (SWA), on Friday here.