The introduction of the south African music genre Amapiano into the title track of Bhool Bhulaiyaa 3 may seem like an easy means to attract an unassuming Indian listener. However, composer Tanishk Bagchi asserts the move serves a different purpose. In “introducing new sounds to Indian listeners”, and roping in international artistes while he does so, he hopes to open doors for western music aficionados to sample desi tunes too.

“We are waiting for [music from India] to reach a global audience,” he says when highlighting why he chooses to create fusion tracks for film music. In this interview, Bagchi discusses choosing international R&B icon Pitbull, with hits like Hey baby, Hotel room service, and International love to his credit, to render the title track of the Kartik Aaryan-starrer, which also features vocals by Diljit Dosanjh.