Besides being the stellar actor that he is, Aamir Khan has always been appreciated for his razor-sharp brains and also his marketing strategies which he adopts on or before the release of his films. Just before the release of his film ‘Ghajini’, he hit upon a brainwave and made all the ushers of the theatres to have their haircut/ hairstyle a la ‘Ghajini’, in order to increase the brand recall of the film. Yet another example can be cited from his film ‘3 Idiots’, wherein Aamir Khan struck upon an autorickshaws campaign, wherein there were stickers that read, ‘Capacity: 3 Idiots’!

Also Read: DIWALI 2022: 5 iconic scenes from Bollywood that capture the essence of Diwali