Just a week before it was to hit the theatres on May 9, the release of Abir Gulaal, led by Vaani Kapoor and Pakistani actor Fawad Khan, was called off in light of the April 22 Pahalgam attack. Over three months on, Aarti S Bagdi’s directorial venture, now spelled Aabeer Gulaal, is set to arrive in theatres on August 29. But there’s a catch — its India release remains off the table. The romantic drama, produced by Vivek B Agrawal and India Stories Limited, will screen across cinemas in the UK, the US, Canada, Australia, Singapore, and the Middle East. 

After the Pahalgam terror attack in April, the Federation of Western India Cine Employees (FWICE) called for a boycott of Pakistani artistes working in India and announced that they would block Aabeer Gulaal’s release. Now, the makers of the romantic drama — which was to mark Khan’s return to the big screen in India nine years after Ae Dil Hai Mushkil (2016) — are bypassing a release on home turf due to the ongoing tension between India and Pakistan. A trade source reveals, “The film has not yet been picked up by any Indian streaming platform. In today’s scenario where digital rights sales often provide major revenue, this is unusual. A streaming debut in India is not in the offing.”

Aarti S Bagdi