Five days since its release, Chhaava’s roar on the big screen has only gotten louder. The Vicky Kaushal-led historical drama on the life of Maratha ruler Chhatrapati Sambhaji Maharaj, directed by Laxman Utekar, is unstoppable as it crosses the Rs 150-crore mark at the domestic box office. Trade experts and exhibitors tell mid-day that it’s time for celebrations not only for the team of the Dinesh Vijan-backed outing, but also for the Hindi film industry at large. Trade analyst Taran Adarsh says, “Success like Chhaava is rare. We were waiting for a hit for a long time. Unfortunately, a couple of recent Bollywood films didn’t work their magic at the box office. Chhaava brings a lot of hope, positivity and optimism for the industry. It means people are ready to come back to the theatres, provided we give them wholesome entertainment.”

What’s so special about it, one may ask. It’s not a franchise film, for starters, Adarsh answers. “It doesn’t star the Khans. It wasn’t a festival release either. There was Valentine’s Day but that’s not a major Indian festival,” he explains. Chhaava has successfully challenged the latest trend of sequels that has engulfed the industry following the success of films like Gadar 2: The Katha Continues (2023), Stree 2 (2024) and Bhool Bhulaiyaa 3 (2024). Bihar-based exhibitor Vishek Chauhan says that Chhaava’s terrific business even outside Maharashtra can be attributed to the fact that it has all the elements of a quintessential masala Hindi film. “Although it talks about a Maratha ruler, the treatment is pan-India. The protagonist is a quintessential Hindi film hero. He is macho, patriotic, and cares for his wife. It’s a well-rounded character. And there’s a lot of action.” The only thing that could undermine the film’s lifetime box-office collection, according to Chauhan, is its lacklustre music. “If the film had just three superhit songs, which would play everywhere, it could have collected Rs 500 crore plus [in the long run].”