One look at Vidya Balan's social media is enough to depict her love for handlooms and local designers. The actress has always promoted local business against the high-end brands offering a platform for the small scale industries across nation to showcase their talent. Marking the occasion of Handloom Day, Vidya Balan penned a heartwarming note encouraging everyone to promote the local artisans. 

Sharing pictures of herself in a silk handloom saree, Vidya Balan said, "The beauty of silk blossoms in the handlooms. The artistry and allure of Handloom Indian Silks are unmatched. Let us wear handloom silk products with pride and celebrate the magical creations of our weavers, today and everyday! That alone would be a fitting tribute to their passion and devotion towards their masterful craft." While celebrities normally opt for international or renowned brands, Vidya has been actively preferring local brands while promoting Indian local weavers.