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Mahesh Bhatt wants to move away from sex for Box Office success

<p>Director-producer Mahesh Bhatt admits his production house -- Vishesh Films -- needs a steroid shot, says he will oversee move to focus on content-driven cinema beginning with 'Begum Jaan'</p>

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Mahesh Bhatt

For almost a decade, filmmaker brothers Mahesh and Mukesh Bhatt were known to unapologetically bank on sex and thrill to get a grip on box office success. From erotic thrillers like the 'Murder' and 'Jism' franchise to supernatural films like the 'Raaz' series, films emerging from the Vishesh Films banner have been commercially successful. But their last few films, 'Blood Money', 'Khamoshiyan' and 'Mr X', were washouts at the BO, and it’s believed that Mahesh felt it was time to reinvent themselves.

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