Through the inaugural edition of World Audio Visual and Entertainment Summit (WAVES), which kicks off in Mumbai today, the idea is to not only position India as a global entertainment hub, but also focus on technological innovations that will build the future of content creation. Among the three technological advancements being introduced at the summit, one is a subscription-based anti-piracy app developed by Bharath Nalubola. The app, Ntrack, is being seen as the means to combat the rampant piracy that has affected the Indian film industry, with big-ticket movies like Salman Khan’s Sikandar, and Kamal Haasan’s Indian 2 (2024), falling prey to it in the recent past.  

Nalubola, who developed the app over two years, tells mid-day that it can safeguard both pre-recorded and live content. He explains that the product, primarily targeted at producers and streaming platforms, relies on two technologies — Digital Rights Management (DRM) and watermarking.