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Anti-piracy app to be unveiled at WAVES summit to safeguard films like Sikandar
Updated On: 01 May, 2025 07:54 AM IST | Mumbai | Mohar Basu
Amid leak of big films like Sikandar, tech developer Bharath Nalubola to launch his anti-piracy app Ntrack at WAVES 2025; says its wide adoption among producers, streamers, and content creators will curb the menace
Salman Khan in Sikandar
Through the inaugural edition of World Audio Visual and Entertainment Summit (WAVES), which kicks off in Mumbai today, the idea is to not only position India as a global entertainment hub, but also focus on technological innovations that will build the future of content creation. Among the three technological advancements being introduced at the summit, one is a subscription-based anti-piracy app developed by Bharath Nalubola. The app, Ntrack, is being seen as the means to combat the rampant piracy that has affected the Indian film industry, with big-ticket movies like Salman Khan’s Sikandar, and Kamal Haasan’s Indian 2 (2024), falling prey to it in the recent past.
Nalubola, who developed the app over two years, tells mid-day that it can safeguard both pre-recorded and live content. He explains that the product, primarily targeted at producers and streaming platforms, relies on two technologies — Digital Rights Management (DRM) and watermarking.
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