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When filmmakers cash in on curiosity of current crime cases
Updated On: 31 August, 2015 08:31 AM IST | | Anirban Das
<p>Mahesh Bhatt has claimed that he developed a script similar to the Sheena Bora murder mystery much before the scandal became public. We find out what filmmakers stand to gain from such well-timed announcements</p>
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It can't be denied that creating a buzz around a movie is as important as the movie itself. And given the speed of information today, it is almost a challenge for filmmakers to rise above the noise and get themselves heard.
Mahesh Bhatt and (inset) Sheena Bora (left) and her mother, murder accused Indrani Mukerjea
They have started announcing their projects on social media platforms to connect with as big an audience as possible. If it's a topic that has aroused great public curiosity, the battle is half won. And if it is current, well, there's nothing like it.
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