It can't be denied that creating a buzz around a movie is as important as the movie itself. And given the speed of information today, it is almost a challenge for filmmakers to rise above the noise and get themselves heard.


Mahesh Bhatt and (inset) Sheena Bora (left) and her mother, murder accused Indrani Mukerjea 

They have started announcing their projects on social media platforms to connect with as big an audience as possible. If it's a topic that has aroused great public curiosity, the battle is half won. And if it is current, well, there's nothing like it.