Nature conservation is a cause that many Bollywood stars champion. With World Environment Day around the corner, many actors have joined forces to spread the good word. This year, Abhishek Bachchan will lead the United Nations Environment Programme (UNEP) and Bhamla Foundation’s World Environment Day campaign, the theme of which is Bhumi namaskar. Bachchan will front the music video that also stars Varun Dhawan, Jackie Shroff, Sobhita Dhulipala, Malaika Arora and has been helmed by R Balki.

Asif Bhamla, the mind behind the initiative, says Gulzar and Javed Akhtar were among the first to hear the song and praise it. “Bhumi namaskar is about expressing gratitude to Mother Earth that keeps giving us so much, and we selfishly keep destroying it,” he shares. The song is written by Prasoon Joshi, composed by Aman Pant and sung by Shreya Ghoshal, Sheykhar Ravjiani, and others.