The album launch for 'Bhool Bhulaiyaa 3' in Mumbai was a star-studded affair, featuring Kartik Aaryan, Vidya Balan, and Triptii Dimri alongside the film's musical team. The actors excitedly praised the album and shared their favourite tracks from the film. Highlighting the fun atmosphere, singer Sachet Tandon playfully coaxed Kartik into performing a song from the film. Adding to the excitement, renowned singers Sonu Nigam and Shreyas Ghosal dropped hints about a fresh version of the beloved track "Ami Je Tomar" from the franchise, leaving fans eagerly anticipating its release.