Sooraj Barjatya reflected on how Vivah became a silver jubilee success through powerful word of mouth, holding its ground even against Dhoom 2, which was a blockbuster. He emphasised that while audiences may be drawn to different genres, they always return to family-centric stories for their emotional resonance and enduring charm. Barjatya also drew parallels with films like Kedarnath and Chhaava, highlighting how their emotional core and rooted storytelling contributed to their success.