Best-selling author Colleen Hoover has decided to step back from social media, with her Instagram account becoming inactive on January 22, 2025. This move comes in the wake of the escalating legal dispute between "It Ends with Us" stars Blake Lively and Justin Baldoni, the latter of whom also directed the film.

Hoover, whose 2016 novel "It Ends with Us" was adapted into the film starring Lively and Baldoni, had previously been active on Instagram, offering support to Lively after she filed a sexual harassment complaint against Baldoni. "It Ends with Us" explores the troubled relationship between Lively`s character, Lily Bloom, and Baldoni`s character, Ryle Kincaid, which was released in August 2024.