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World's most viewed TV is not Squid Game or Adolescence but a kids' cartoon
Updated On: 06 August, 2025 11:53 AM IST | Mumbai | mid-day online correspondent
Bluey, an Australian children’s cartoon, became the world’s most-watched TV show with 25 billion minutes viewed, according to Nielsen. This surpasses Grey’s Anatomy (22.5 billion) and other major hits like Squid Game, The White Lotus, and The Night Agent
Bluey, Squid Game, Adolescence
2025 has been a wonderful year for television and streaming. Squid Game returned to Netflix, and Landman blasted up Paramount+. Along the way, old faves like NCIS and Love Island continued to do well on `conventional` platforms. Despite this, an Australian children`s program outperformed all of these popular television shows in terms of viewership. The world`s most popular television show has already garnered 25 billion views.
Nielsen, a multinational market research business, compiles data on viewership and TV ratings for shows around the world. In its most recent report, published last month, the company revealed the most-streamed and viewed TV episodes worldwide from January to June 2025. And, while popular titles such as Squid Game, The White Lotus, and The Night Agent made the top 20, they were far from the top. Bluey, an Australian cartoon show, currently holds the top spot. According to Nielsen, Bluey has 25 billion minutes viewed in the first half of 2025, outpacing Grey`s Anatomy, which has 22.5 billion.
According to Nielsen, minutes are chosen as a comparative indicator because "it`s the great equaliser across dissimilar program categories and ultimately shows how consumers are spending their viewing time."
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