Ahead of Prabhas episode, OTT platform gets protection for 'Unstoppable'

Arha Media and Broadcasting which owns the Telugu OTT platform aha on Thursday obtained a blanket order restraining all websites and broadcasters and the world at large from airing Tollywood star Nandamuri Balakrishnas talk show UnstoppableThe company had recently approached the Delhi High Court by instituting a John Doe suit seeking an injunction to restrain the illegal and unauthorised dissemination of the talk show episode featuring the Baahubali superstar PrabhasThe episode is set to be streamed on Friday December 30 and according to its promos it has Prabhas talking about his Adi Purush Sita namely Kriti Sanon Coming as it does close on the heels of the widespread rumour that the two are romantically linked the episode has created a lot of interest among viewersThe company according to its submission to the High Court expects substantial viewership for the episode that would result in considerable monetary gain It has already spent Rs 17 crore for the production promotion and marketing of the talk show seriesAlso ReadPrabhas says he will get married after Salman Khan watchJustice Sanjeev Sachdeva passed the order against the identified rogue websites and the world at large from infringing upon the talk show and its future episodes and seasons Considering the investments the company has made in the talkshow series the judge observed in his verdict any illegal broadcasting would severely affect its monetary interest and also diminish the talk shows valueCommenting on the verdict lawyer Ameet Naik joint managing partner of Anand and Naik said Piracy of films web series and entertainment content has always been a huge menace in the media and entertainment industry He pointed out that in the case of Unstoppable infringing links were making the show and its episodes available even prior to the release of the show on the OTT platform He added that the High Courts order was highly commendableUnstoppable was first launched on November 4 2021 and it concluded in February 2022 Seeing Season 1s success aha launched Season 2 in October this yearThis John Doe order according to the law firm is a first of its kind obtained by an OTT platform in respect of original content Significantly it is not only an injunction against the infringers and the world at large from telecasting hosting or distributing the web content for both seasons of Unstoppable but also operates as a precedent for all future works that emanate from the web talk show with the scope to include future episodes seasons and metaverse exploitation of the show on future modes as well the law firm statedThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever