The British Academy of Film and Television Arts (BAFTA) 2026 marked a proud moment for Indian cinema as the Manipuri film Boong, backed by Excel Entertainment and Chalkboard Entertainment in association with Suitable Pictures, became the first Indian film to win on the global platform. The historic victory at the prestigious ceremony has sparked celebrations across the country, especially in Manipur, with many calling it a defining moment for regional cinema on the global stage.

Amul's topical tribute for Boong

Adding a touch of wit to the celebrations, dairy giant Amul marked the occasion with a special topical creative. Known for its clever, pun-filled tributes to major national and international events, Amul India shared an illustration congratulating the team of Boong for scripting history.