What began as a regular segment at a Coldplay concert recently turned into a viral moment on social media. At their recent show in Massachusetts, Coldplay frontman Chris Martin was seen interacting with the crowd through the kiss cam. The camera captured Astronomer CEO Andy Byron and HR head Kristin Cabot hugging on the giant screen, prompting a flurry of online speculation.

Baahubali hops on viral Coldplay meme trend

Since then, memes have been doing the rounds on the internet and now, the makers of the Indian epic film Baahubali have joined the trend.

Taking to their official social media handle, the Baahubali team shared a throwback still from the film featuring Prabhas and Anushka Shetty as Baahubali and Devasena. The caption read, “CEO & HR of Maahishmathi.”