Superstar Allu Arjun on Thursday said the Indian cinema is growing from strength to strength and will soon have a serious impact on the "global box office". Speaking at the session "Talent Beyond Borders" at the first World Audio Visual and Entertainment Summit (WAVES) here, the "Pushpa" star said he wants to take Indian cinema to a global level by pushing boundaries. "With all due respect to every other film industry in the world, whether it is Hollywood films, Korean films, Iranian films, or Chinese films, everybody has had an impact on global box office.

"We have such a big film industry and we've been there for so many decades. But we never had a serious impact on the global box office. I feel it's just about time... India is getting there. We, as a country, are growing and in the coming years, Indian film industry will make a global mark," Arjun said. The Telugu star, also known for movies such as "Arya", "Ala Vaikunthapurramuloo" and "Vedam", said the entertainment industry needed an initiative like the WAVES summit. "I'm very glad it's happening now. I've seen it in other fields, medical and other expos... many conventions. I was always expecting that it has to happen for entertainment industry and it's actually happening," he added. Arjun, whose last release "Pushpa 2: The Rise" broke many box office records, said the key to reaching a wider audience is by telling authentic stories.