Amul, the renowned Indian dairy brand, adds its iconic touch to Rajinikanth's film Jailer with a playful cartoon tribute celebrating the movie's success and humorously referencing its viral song

Source/Instagram
Amul, India's beloved dairy brand, has a knack for crafting witty and topical ads that resonate with the masses. Their iconic Amul girl has graced advertisements that cleverly incorporate trending subjects, earning them a special place in the hearts of the Indian audience. In a recent delightful twist, Amul has joined the frenzy surrounding Rajinikanth's latest film, 'Jailer', with a playful cartoon tribute that adds a touch of humor to the film's success.
The cartoon illustration brings to life the joyful camaraderie between a character reminiscent of the legendary Rajinikanth and the adorable Amul girl, who dons the likeness of Tamannaah Bhatia from the film. Seamlessly integrating with the movie's viral hit song 'Kaavaalaa', composed by Anirudh, the cartoon playfully features the phrase 'Tu Maskavalaya'. Another clever line reads, 'Rajini Kanth resist it'. Beneath the illustration, the caption declares, "Movie Jailer's Box Office Success is Unstoppable."