Updated On: 20 January, 2026 08:48 PM IST | Mumbai | mid-day online correspondent
Nidhhi Agerwal has called out paid negative PR campaigns in Bollywood, revealing how actors face targeted attacks through manipulated ratings and reviews. She said such practices harm mental health and defended Kartik Aaryan and Varun Dhawan

Nidhhi Agerwal
Actress Nidhhi Agerwal recently starred in Prabhas-starrer The Raja Saab, which earned a decent response at the box office. Ahead of the release, the actress was in the news for being manhandled at an event. Known for speaking her mind, she never shies away from calling a spade a spade. Without mincing her words, she recently shared her thoughts on paid PR campaigns affecting actors’ careers.
While speaking to Ranveer Allahbadia on his podcast, Nidhhi shared a personal experience and revealed, “Itna negative PR hota hai (there’s so much negative PR). There are so many attacks that happen, even things like BookMyShow ratings and IMDb ratings. There is a certain section of paid reviews. People pay a lot of money to pull others down, and sometimes I feel people pay more money to pull others down than to lift themselves up. Recently, mujhpe bhi ek do negative campaigns had started, but we stopped them immediately. Because I was just like, dude, I am going to push myself in a good way, but if you do something negative, then I am going to do it right back.”