At a star-studded event that marked a watershed moment for South India’s Media & Entertainment industry, JioHotstar announced to invest Rs 4,000 crore over the next five years to boost the region’s creative economy. The evening was graced by the Hon’ble Deputy Chief Minister Thiru Udhayanidhi Stalin, Hon’ble Member of Parliament Padma Bhushan Thiru. Kamal Haasan, Hon`ble Minister of Tamil Development, Information and Publicity Thiru M.P Saminathan, and some of the most illustrious icons from across the South film and TV industries, reflecting the scale and cultural significance of the occasion. The presence of Sushant Sreeram, Head of SVOD & Chief Marketing Officer at JioStar and Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar underscored JioHotstar’s bold leadership of India’s content evolution and reaffirming the platform’s commitment to elevate and expand South Indian storytelling at scale. 

Platform signs letter of intent with TN govt

JioHotstar also announced signing a Letter of Intent with the Government of Tamil Nadu, establishing a partnership that reflects a shared vision to accelerate the state’s creative and production ecosystem. As part of this, JioHotstar will play a pivotal role in strengthening Tamil Nadu’s creative economy introducing regional-first formats, new age stories and storytellers scaling their work beyond geographical boundaries. Complementing this effort, JioHotstar will also introduce creator-focused initiatives such as writing labs, mentorship programs and skill-building workshops aimed at nurturing the next generation of filmmakers, writers, editors and digital storytellers.