Having set up his YouTube channel South Bay late last year, Rana Daggubati has been consciously working towards backing talented independent artistes. Now, the actor has taken Nawab Gang, the first multi-lingual indie hip-hop band from Hyderabad, under his wing. 

The band has revisited Ilaiyaraaja’s classic hit, Akasam enatido, which will be launched by the channel this week. In addition, Daggubati will boost their efforts of strengthening the hip-hop culture in Hyderabad by showcasing their work on his digital platform.