Actress Samantha Ruth Prabhu on Sunday announced that she’s now venturing into production. She put up a post on social media to announce her production house, Tralala Moving Pictures, in collaboration with Hyderabad-based entertainment company Mandoa Media Works. Samantha expressed her vision for Tralala, stating, "Our aim is to provide a platform for filmmakers to tell stories that are meaningful, authentic, and universal."

Tralala Moving Pictures, born out of the creative synergy between Samantha and Mandoa Media Works, envisions itself as a platform that goes beyond conventional storytelling. “Tralala's main focus is to produce content representative of new age, expression and thought. It's a nurturing space that invites and encourages stories reflecting the strength and complexity of our social fabric," she added.