Mani Ratnam's epic movie, 'Ponniyin Selvan-I', has become, according to its makers, Lyca Productions, the first Tamil film to release its teaser on the fabled billboards of Las Vegas.

The king-size images of the Chola emperor, Aditya Karikalan (played by Chiyaan Vikram), and the commander Vallavaraiyan Vandiyadevan (essayed by Karthi), have lit up the iconic Las Vegas Boulevard with the entertainment strip's landmark, The Bellagio, looming in the background.