Top superstars of regional cinema have a new formula to reach out to a pan-Indian audience. While earlier, films would be made in one language and then dubbed in other languages including Hindi, big names of regional cinema -- particularly the South -- are going for escalated production cost and shooting in multiple languages, sometimes even different co-actors to make in different markets.

In many cases, if a film is not getting made in a different language, then separate dubbing artistes are not being hired and the lead actor dubs for himself in every language that the film is slated to release in. The films are released in multiple languages on the same day, to gauge the impact across various markets.