Bollywood's leading names are no more restricting their association with regional cinema to mere cameos; they are slowly but steadily venturing into the non-Hindi film industries as producers too. And currently, the focus seems to be on Punjabi movies. Bolly biggies including Priyanka Chopra, Mahesh Bhatt and Ramesh Taurani as well as film studios like Eros International have been backing Pollywood projects.

Priyanka Chopra