The Tamil Nadu distribution of Rocking Star Yash’s Toxic: A Fairy Tale for Grown-Ups has been locked at a staggering Rs 63 crore advance on a commission basis, marking one of the most significant deals in the territory in recent years. The scale of this acquisition underlines the massive expectations surrounding the film and positions it among the biggest upcoming releases in the state.

About the deal

The rollout across Tamil Nadu will be executed through a powerful multi-distributor strategy to ensure maximum reach and territorial strength. Chennai City will be handled by Think Studios under Swarup Reddy, while the Chengalpet area will be distributed by White Nights, led by Trident Ravi. The Coimbatore, North and South Arcot, Tirunelveli, and Kanyakumari territories will be overseen by S Picture Srinivasan. Meanwhile, the key circuits of Madurai & Ramnad, Trichy & Thanjavur, and Salem will be managed by 5 Star Senthil. This structured territorial distribution model is designed to secure strong showcasing across both single screens and multiplex chains statewide.