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Ashneer Grover trademarked his 'doglapan' phrase, demands Rs 50,000 as fine
Updated On: 13 September, 2025 01:25 AM IST | Mumbai | mid-day online correspondent
The term, which became popular after he used it on the show, later inspired his book. His wife Madhuri, confirmed that the virality led him to secure the trademark. Jokingly, Ashneer said anyone using the word would now have to pay Rs 50,000
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Ashneer Grover
Ashneer Grover, the former co-founder and managing director of the Indian finance business BharatPe, became an overnight sensation after appearing on the first season of Shark Tank India. His abrasive demeanor and razor-sharp phrases rapidly became his trademark, and the term "doglapan" stood out. What began as a casual remark quickly went viral, becoming a meme, a fan favourite, and finally the title of his book `Doglapan: The Hard Truth about Life and Start-Ups`.
Farah Khan, a filmmaker and choreographer, recently visited Ashneer`s Delhi home for a new episode of her YouTube series, during which the entrepreneur revealed that he had officially trademarked the phrase "doglapan." Farah, curious by the story, inquired, pointing to his book, "Where did this start?"
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