Among the channel`s crown jewels stands Kyunki Saas Bhi Kabhi Bahu Thi, a show that continues to capture hearts even in its new season. With unexpected twists, emotional turns, and daily doses of high-voltage drama, the series keeps audiences glued to their screens.

Smriti Irani, who plays the iconic role of Tulsi Virani in the show, reflected on the magnitude of this unprecedented initiative, saying, “It’s truly overwhelming to see a global personality like Bill Gates join us in addressing an issue that is often left unspoken but is so vital, maternal and child health. This collaboration shows how entertainment can be a powerful platform to spark meaningful dialogue and create real change.”