Updated On: 20 February, 2023 07:37 PM IST | Mumbai | Satish Sundaresan
With a string of hit shows including the ongoing ‘Anupamaa’ and ‘Yeh Rishta Kya Kehlata Hai’, the prolific ‘show-maker’ Rajan Shahi has now become the undisputed king of Indian television in the Hindi content space

Pics Courtesy: PR
With a string of hit shows including the ongoing ‘Anupamaa` and ‘Yeh Rishta Kya Kehlata Hai’, the prolific ‘show-maker’ Rajan Shahi has now become the undisputed king of Indian television in the Hindi content space. Besides experimenting with new stories and characters, he also ensures that, every episode should be reinventing itself at every step. The idea is to breaking stereotypes and themes. Over the years, he has been proving detractors wrong by making quality content and getting appreciated by the audience. In fact, he proved many wrong when he made ‘Anupamaa’ a success against the negative predictions of industry experts. In an exclusive interview with Mid Day Online, Rajan Shahi speaks about his journey, unknown facts about his loving mother, Deepa Shahi, and but, of course… ‘Anupamaa’ receiving so much positivity from all around.
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Recalling his humble beginnings, Shahi said, “I am in the television industry for the past 31 years. I had complete credo in the script of ‘Anupamaa’. I am known for creating shows that break stereotypes. Started with a simple textured show and here we are with a trending serial. Even so, the first show touched upon the colorism issue, and presently, we are dealing with a homemaker showing so much courage. Changed the dynamics of the channel, because many of my shows were charting the TRP list! We have seen a transition now: dialogues have ethics, the camera isn’t the one acting now and we hardly see netizens mocking the television fraternity now. Mediocrity has changed,” asserts the show’s producer, who also owns ‘Director’s Kut Production’, ‘Shahi Productions Pvt. Ltd’. along with his mother and ‘I Shahi Productions’ along with his daughter Ishika Shahi.