The lockdown period brought filmmaker Nitesh Tiwari in front of the camera, and his nine-and-a-half-year old daughter Amaarisa got a chance to be a cinematographer on a scratch film for Kaun Banega Crorepati.

The new campaign has the show's host Amitabh Bachchan inviting KBC aspirants. It was shot from the confines of home, in the wake of the ongoing COVID-19 pandemic. Tiwari remotely directed the registration promo.