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Beyond Genres: How South Indian OTT Is exploring emotion through technology
Updated On: 25 December, 2025 11:00 PM IST | Mumbai | mid-day online correspondent
South Indian OTT storytelling is undergoing a shift where technology becomes central to emotional conflict, shaping how characters love, doubt, and make choices. This “Emotion-Tech” narrative reflects the psychological impact of algorithms, data, and constant digital exposure on human relationships
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A fundamental transformation is occurring in the streaming ecosystem, a creative shift that is changing how stories are imagined across South Indian OTT. We are entering a narrative era where technology no longer functions merely as context or convenience. Emotional conflict is now shaped not just by relationships or morality, but also by algorithms, digital exposure, data-led certainty, and the psychological weight of being constantly watched or measured.
This new narrative territory, best described as Emotion-Tech storytelling, signals a decisive move beyond traditional genres. It merges technological presence with emotional storytelling, creating narratives that reflect the emotional complexity technology introduces into daily life.
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