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Indian rural audience has grown enormously and so has OTT
Updated On: 31 August, 2020 06:19 PM IST | Mumbai | mid-day online correspondent
ALTBalaji CEO Nachiket Pantvaidya talks about how the number of subscribers of the ALTBalaji have increased and showed a rise even before the lockdown.
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A still from ALTBalaji's show, Broken But Beautiful, Picture Courtesy: YouTube
From complete entertainment shows to compelling movies for a targeted audience; this new era of platform called the Over-the-Top (OTT) is rising enormously in India. Various platforms of OTT have allowed audiences to view diverse global premium content along with experimenting genres. They offer a twofold promise and are delivering the combined power of TV with the agility and scale of the global internet.
With the continued rising growth in streaming platforms, their service providers have gone better. Be it content or diversity, the competition among contemporaries is healthy and highly competitive.
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