It's the most wonderful time of the year and also the time for the rise in rushed matches, as GenZ loves to call them. With the start of cuffing season, regardless of the mode of dating, people get desperate to snag a match before the festivities start and the year ends. In a user behaviour analysis by Indian dating app QuackQuack, 3 in 5 daters revealed that it is either as simple as trying to avoid being lonely or as complex as flaunting a holi-date to prove to their peers that the year hasn't been a complete failure. The good news is that, more often than not, there is no malicious intent.

The study was done among 9,000 active users between 20 and 26 from Tier 1, 2, and 3 Indian cities. Participants came from various walks of life- working professions in IT, healthcare, education, law and order, finance, sales and marketing sectors, and 21 per cent of the people were students and job seekers.