On a matte georgette fall, vines branch out gracefully while roses blush in shades of pink. Like a narrative in motion, women don Parsi Gara sarees to pose for the upcoming photo exhibition – ‘Threads of Ashdeen.’ To mark his ten-year milestone in the fashion sector, Ashdeen Lilaowala partnered with the photographer Rema Chaudhary, to capture the women who have been instrumental in his design odyssey.

A Parsi Gara revivalist, Ashdeen identifies himself as a keeper of stories more than a designer. "To celebrate the important milestone of completing ten years I wanted to do it in our own distinct style. I wanted it to be a celebration of the intricate web of relationships that have defined my work, mirroring the intricate Parsi Gara embroidery tradition which is at the heart of this brand," shares Ashdeen.