Why city-based homemakers are ditching Hindi soaps for K-dramas
Updated On: 21 November, 2022 10:28 AM IST | Mumbai | Sarasvati T
The K-wave in India is synchronous with the booming love for Korean dramas in the country, among not only Gen Z or millennial audiences but middle-aged and older adults too. In the final piece of a six-part series exploring the cultural influence of Korean content, we ask city-based homemakers to share their experiences of indulging in K-dramas
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The viewership of K-dramas on Netflix in India increased by more than 370 percent in 2020 as compared to 2019. Image for representation: iStock
In 2019, Hiramma Nagesh, a 47-year-old city-based homemaker, watched her first K-drama ‘Playful Kiss’ starring the South Korean actors, Kim Hyun-Joong and Jung So-Min, and was captivated by the intriguing storyline, the lively colourful aesthetics and overall charm of the Korean actors. By January 2022, she had watched over ten dramas.
“Korean dramas make me laugh and also bring me to tears at some moments. There’s a perfect mix of emotions in their stories,” she says, adding that she has binge watched ‘Boys Over Flowers’ over five to ten times on YouTube and is a huge fan of the popular actor Lee Min-Ho, admired by thousands of Gen Z K-drama fans in India.
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