With the aim to highlight the rich cultural heritage of Indian classical music and the artists who continue to take it to listeners across the world, Spotify has announced ‘Echo’. For now, the initiative entails three new playlists, each celebrating an iconic Indian musical instrument, and features flautist Naveen Kumar, tabla player and multi-percussionist Anuradha Pal, and sitar player Rishab Sharma. 

Indian classical instrumental music continues to be widely consumed in the country and across the world, by all age groups. In the last 24 months, for instance, India’s classical music consumption grew by close to 500 per cent on Spotify. Additionally, data suggests that this is largely due to younger listeners, with over 45 per cent of Indian classical music listeners being under the age of 25 on the platform.