The MIX, a Mumbai Indians Experience, to take place in March; check details

The MIX a Mumbai Indians Experience a twoday experiential festival is all set to take place this March It reimagines how fans connect with the team beyond the cricket field closer more personal and culturally relevantScheduled for March 2122 2026 at Jio World Garden in Mumbai The MIX brings together cricket music immersive experiences exclusive merchandise drops immersive brand experiences and more on a single platform inviting a new generation into the MI OneFamily universe The MIX is coproduced and promoted by Mumbai Indians and BookMyShow LiveThe Mix festival lineupThe MIX represents a shift in how fandom is experienced in India to create a living breathing cultural ecosystem where sport creativity and community intersect It marks a defining milestone in the evolution of Mumbai Indians from a cricket powerhouse into a broader lifestyle and cultural movementIt will transform into a highenergy cultural playground as genredefining icons and newage disruptors take centre stage Leading the charge are global sensations CamelPhat along with and some of Indians most loved musicians and performers like Divine Nucleya Sanju Rathod and Mr Belt amp Wezol who have carved their own space much like Mumbai itself and built movements by doing things in their own styleBringing international heft is CamelPhat the GRAMMYnominated UK duo behind lsquoColarsquo and lsquoPanic Roomrsquo known for immersive melodic house sets that build into euphoric crescendos and Dutch house favourites Mr Belt amp Wezol At the centre of The MIXrsquos lineup is Divine the voice that carried Mumbairsquos gullies to the global stage reshaping Indian hiphop with anthems like lsquoMere Gully Meinrsquo lsquoSher Aaya Sherrsquo and lsquoMirchirsquo his live sets fusing nostalgia with nextlevel intensityMatching that disruption is Nucleya the electronic pioneer who blended desi textures with bassheavy global drops across tracks like lsquoBass Ranirsquo and lsquoLaung Gawacharsquo arriving with fresh momentum after a highvoltage showcase at Lollapalooza India 2026The lineup further features Sanju Rathod whose hits have become cultural earworms blending regional lyricism with contemporary pop appeal alongside Mumbaibred electronic forces Suggahunny b2b Hamshyre and fashionicon genrefluid tastemaker GauriWho collectively capturing the pulse of street bass and digitalera culture in one highimpact weekendMusic at The MIX will be raw expressive and highenergy reflecting the teamrsquos relentless spirit and the cityrsquos layered cultural identityFuture of cricket experiencesA Mumbai Indians spokesperson said The MIX represents the next chapter of MIrsquos fan engagement journey Cricket will always be at our core but todays young fans connect with brands through culture lifestyle and experiences first The MIX allows us to meet them where they are ndash creating a space where sport music and culture collide in authentic and exciting waysOwen Roncon who is the chief of business Branded IPs BookMyShow added The MIX is a transformative step in how we reimagine fandom in India At BrandLabs wersquove set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic immersive experiences to fans Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle ensuring that every experience is not only engaging but also meaningful Through this for The MIX wersquore bridging the worlds of cricket and contemporary culture making sure that fans are not just spectators but active participants in a vibrant evolving narrativeThe MIX is an extension of Mumbai Indians growing into a larger lifestyle and cultural movement one that blends the love of the game with the pulse of modern youth culture The inaugural edition will bring together creators music artists players and fans in a shared space that celebrates what it means to belong to the OneFamily universe on and off the pitchBookMyShow Liversquos BrandLabs is a newly launched creative solutions vertical dedicated to building branded IPs and cultural experiences at the intersection of entertainment technology and commerceTickets for The MIX are now live exclusively on the online ticket platform