The rise of social media combined with food delivery apps is significantly changing food practices and consumption patterns in urban India, according to a study by Indian Institute of Technology Guwahati researchers on Saturday.

The study explored how the digitisation of food influences consumer behaviour while simultaneously changing social dynamics such as class, caste, and labour.

The findings, published in the prestigious Sociological Bulletin (SAGE Publications) journal, showed that digital food practices and cultures have become a habitual part of people’s lives, especially among the urban Indian middle-class youth.