The Korean wave has only been growing in India as Indians are increasingly embracing Korean culture—not just through music and entertainment, but also through food. What began as a fascination with K-dramas and K-pop has gradually made its way into everyday choices. The trend seems to be more pronounced amongst the Millennials and Gen Z.

New internal insights by Swiggy have revealed a similar pattern in food as well, observing that across India, orders placed on the platform for Korean dishes have increased by 50 per cent year-on-year (YoY- July 2025 vs July 2024), signaling clearly that Korean cuisine is fast emerging as a favourite for a large number of Indian consumers, and is no longer preference of a few.

While metro cities of Bengaluru, Mumbai, and Hyderabad drove bulk of the demand, it’s the growth beyond metros that’s drawing attention. The food ordering platform observed a 59 per cent YoY rise in Korean food orders from emerging markets, with cities such as Surat, Thiruvananthapuram, Vadodara, Mysuru, and Mangaluru emerging as enthusiastic adopters of Korean flavours.